Rockmount Western Wear

The fashion industry has few constants, but ROCKMOUNT RANCH WEAR has forged a unique brand statement with core Western and high fashion. A true Western icon, ROCKMOUNT introduced the first western shirts with snaps, helped popularize Western wear as legitimate American fashion through out the US and abroad.

ROCKMOUNT'S signature look, the longest production shirt design in America, is in the permanent collection of the Smithsonian Institution. Increasingly, more major recording artists buy and wear ROCKMOUNT. These Western, Rock and Rockabilly stars wear it by choice, not as paid endorsements. ROCKMOUNT appears in dozens of films spanning Elvis classics to present day. Robert Redford, Meg Ryan, Dennis Quaid, Aidan Quinn, Nicholas Cage, Kiefer Sutherland, Woody Harrelson have all worn Rockmount.

Jack A. was motivated to develop a distinctive look for cowboys, ranchers and farmers living in the American West. They had special boots and hats but wore ordinary work shirts. Jack A's special shirt styles have many features different from conventional shirts. His ROCKMOUNT shirts are slim fitting to accentuate the body, whereas conventional shirts were boxy. A better fitting shirt is less likely to get caught or snagged while riding the range. The shirt yokes broaden a man's shoulders. The flap pockets fasten to better hold their contents. The snap fasteners have a break away function to let loose if the shirt got caught, and hold more permanently than buttons. Can you imagine a cowboy who likes to sew?

ROCKMOUNT's signature "Diamond" snap and "Sawtooth" pocket designs are individual and different, the same driving force behind so many of their distinctive features.

ROCKMOUNT's magic in popularizing western wear was an appeal to vanity. Cowboys have a strong independent identity and want to be different. Jack A. offered them a special fashion statement. Not so much to be worn while they worked the ranch but to make them stand apart from city slickers when they come to town. These western shirts are dress-up finery, to be worn on Saturday night in town or at the rodeo.